The Esco Cow (Arabic Book)

The Purple Cow by Seth Godin... Either be a purple cow or not, either be remarkable and extraordinary, or not. Make your choice. Create attention-grabbing products that the right people are searching for. And the book "The Purple Cow" explains why and how to stand out. Within the pages of this book, you will learn the common denominator between Apple and Starbucks, and other leading companies. How can you achieve remarkable growth? And how to leave behind established brands that are struggling? The old marketing checklist used by marketers, with elements like price, promotion, and advertising, is no longer effective. The golden age of advertising is over, and it's time to add a new element: the purple cow, describing something exceptional, non-obvious, exciting, and unreasonable.