S&S US Contagious: Why Things Catch On Philosophy Books

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S&S US Contagious: Why Things Catch On Philosophy Books

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"Contagious: Why Things Catch On" is a thought-provoking philosophy book that explores the phenomenon of virality and why certain ideas, products, and behaviors spread rapidly in society. Packed with fascinating insights and real-life examples, it delves into the underlying psychological and social triggers that make certain things go viral, urging readers to critically analyze the factors that contribute to successful contagion in our digital age. From memes to marketing, this book challenges readers to question the power of contagiousness in shaping our culture and collective consciousness.

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CHARACTERISTICS

Product Characteristics

Title: SandS US Contagious: Why Things Catch On; Author: Jonah Berger; Publication Year: 2013; Publisher: Simon & Schuster; Edition: First Edition; Language: English; ISBN: 978 0 8376 2069 1; Genre: Philosophy/Marketing.

About Books

"US Contagious: Why Things Catch On" delves into the philosophies and underlying mechanisms behind viral trends and ideas. The book explores how certain concepts, products, and behaviors spread rapidly through society, captivating and influencing people's thoughts and actions. It encourages readers to question the nature of contagiousness and its implications on cultural movements and human behavior.

Publisher Simon & Schuster
Language English
Author Jonah Berger
Format Paperback
Dimensions 13.97 x 1.52 x 21.27 cm
Type Of Book Philosophy Book
Number Of Pages 256 Pages

DESCRIPTION

SandS US Contagious: Why Things Catch On is a philosophy book that delves into the secrets of why certain ideas, products, and behaviors become popular and spread like wildfire. It examines the psychological, sociological, and cultural factors that contribute to the contagiousness of certain things, and offers insights on how to create and promote ideas that have the potential to go viral. With thought-provoking analysis and engaging anecdotes, this book sheds light on the enigmatic nature of human behavior and the power of contagiousness in today's society.

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