Polaroid COLOR FILM FOR I-TYPE ROUND FRAME

The Retinex Theory, introduced by Polaroid founder Edwin Land in the 1970s, is a fascinating concept that explains how colors can appear differently depending on the surrounding colors. This theory suggests that our eyes and brain perceive colors in a way that can be influenced by the colors nearby. It's almost as if the colors are dancing and interacting with each other, creating a unique visual experience.

Polaroid has taken this theory and transformed it into a creative opportunity with their I-Type Retinex Edition Film. This film allows photographers to capture the world in a new, vibrant light, where colors become a captivating and mind-bending force. With 10 circular frame designs to choose from, photographers can bring this interplay of colors to life and explore the strange and wonderful ways they can groove together.

The Retinex Edition Film is not only a chance to unleash your creative potential but also a piece of Polaroid's history. It is a special limited edition that pays homage to the legacy and heritage of Polaroid. By owning these frames, you become part of this celebration and collector's movement.