Penguin US Made to Stick: Why Some Ideas Survive and Others Die Paperback Books

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Penguin US Made to Stick: Why Some Ideas Survive and Others Die Paperback Books

119 SAR
119 SAR
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a compelling exploration of the traits that make ideas stick in our minds. The authors use real-life examples and engaging storytelling to reveal the six principles of successful communication. This paperback edition offers valuable insights into how we can make our ideas more memorable, influential, and impactful.

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CHARACTERISTICS

Product Characteristics

Title: Made to Stick: Why Some Ideas Survive and Others Die; Author: Chip Heath, Dan Heath; Publisher: Penguin US; Format: Paperback; Publication Date: February 27, 2007; ISBN 10: 1400064287; Number of Pages: 336; Subject Category: Popular Psychology, Communication, Business & Money.

About Books

Made to Stick: Why Some Ideas Survive and Others Die is a best selling book by Chip Heath and Dan Heath that explores the principles behind why certain ideas stick in our minds while others are quickly forgotten. The authors break down the characteristics of successful ideas and provide practical strategies for making your own ideas more memorable and influential. Whether you're a marketer, educator, for just want to understand how to communicate effectively, Made to Stick is a must-read.

Features Subject, Focus, Setting, and Perspective
Dimensions 6.26 x 1.1 x 9.25 in
Format Paperback
Publisher Random House Trade Paperbacks
Language English
Brand Penguin US
Product Name Motivational & Self-Help Books

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DESCRIPTION

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath is a captivating exploration of what makes certain ideas stick in our minds while others fade away. Drawing from a wide range of examples and stories, the authors identify six key principles that make ideas memorable, such as simplicity, unexpectedness, and emotion. With practical tips and thought-provoking insights, this book is a must-read for anyone looking to make their ideas stick and leave a lasting impact.

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